All of the following would suggest the use of advertising-driven marketing communications strategies except when
A) low cost per contact is important.
B) size of the audience is large.
C) message flexibility is important.
D) repetitive contact is important.
E) control of the message is important.

Question

Quizplus · Accepted Answer

Advertising-driven marketing communications strategies are less flexible in terms of message customization and adaptation compared to other forms of communication such as personal selling or direct marketing.

All of the Following Would Suggest the Use of Advertising-Driven