_______________ is typically the preferred marketing communications tool for business marketing, whereas ______________ is normally emphasized in consumer marketing situations.
A) Personal selling, advertising
B) Advertising, personal selling
C) Personal selling, publicity
D) Sales promotion, advertising
E) Personal selling, sales promotion

Question

Quizplus · Accepted Answer

Personal selling is typically more effective in B2B marketing because it allows for direct interaction and relationship-building between sales representatives and potential customers. Advertising, on the other hand, is often more effective in B2C marketing because it can reach a wider audience and is more cost-effective for companies selling lower-priced products.

_______________ Is Typically the Preferred Marketing Communications Tool for Business