The first step in developing a corporate strategy is to define strategic business units.
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Q87: The different strategies at different levels of
Q88: A separate corporate strategy must be developed
Q89: An SBU always consists of one product
Q90: The corporate mission statement has a direct
Q91: After developing corporate strategy, a corporate mission
Q93: One step in the process of developing
Q94: Most companies have a clear mission statement
Q95: The most successful approach to utilizing the
Q96: The definition of SBUs must be consistent
Q97: SBUs typically consist of several products or
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