Most companies have a clear mission statement that is articulated to salespeople by sales managers.
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Q89: An SBU always consists of one product
Q90: The corporate mission statement has a direct
Q91: After developing corporate strategy, a corporate mission
Q92: The first step in developing a corporate
Q93: One step in the process of developing
Q95: The most successful approach to utilizing the
Q96: The definition of SBUs must be consistent
Q97: SBUs typically consist of several products or
Q98: An SBU usually has its own sales
Q99: Changes in the definition of SBUs typically
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