A marketing strategy can be defined in terms of target market and marketing mix components.
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Q112: Customer relationship management (CRM) is a strategy
Q113: CRM is primarily a technology strategy.
Q114: Successful firms implement CRM technology and then
Q115: The key components of any marketing strategy
Q116: Marketing communications strategy consists of advertising, publicity,
Q118: The critical task for the marketing strategist
Q119: Personal selling may be an important element
Q120: Sales promotion and publicity are typically viewed
Q121: The personal communication between buyer and seller
Q122: Personal selling has the advantage of allowing
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