Successful firms implement CRM technology and then develop a CRM strategy to fit it.

Name: Successful firms implement CRM technology and then develop a CRM strategy to fit it.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Successful firms typically develop a CRM (Customer Relationship Management) strategy first and then select or implement CRM technology that supports this strategy. This ensures that the technology aligns with the company's goals and customer management processes.

Successful Firms Implement CRM Technology and Then Develop a CRM