Salespeople operating in a niche business strategy become experts in the operations and opportunities associated with the target market.
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Q104: If the SBU's objective is to "harvest
Q105: If the SBU's objective is to "divest/liquidate
Q106: The corporate mission has little effect on
Q107: Marketers operating in an SBU with a
Q108: Marketers operating in an SBU with a
Q110: Each of the generic business strategies emphasizes
Q111: The sales function plays an important role
Q112: Customer relationship management (CRM) is a strategy
Q113: CRM is primarily a technology strategy.
Q114: Successful firms implement CRM technology and then
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