Consultative selling often requires that the salesperson be a coordinator, arranging for others in the selling company to play a role in the sales process.

Question

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Consultative selling focuses on understanding the customer's needs and providing solutions that meet those needs. This may require the salesperson to coordinate with other departments or people within the selling company to ensure that the customer's needs are being met.

Consultative Selling Often Requires That the Salesperson Be a Coordinator