When injecting a new product into a well-defined culture. A company should do a Name evaluation to reduce the likely hood of a problem such at Coca Cola and "bite the wax tadpole."

Question

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When introducing a new product into a well-defined culture, it is important for a company to conduct a name evaluation to avoid cultural misinterpretations or misunderstandings. As seen in the example of Coca Cola's "bite the wax tadpole" translation in China, a poorly chosen name can lead to negative perceptions and ultimately hurt the success of the product in that market.

When Injecting a New Product into a Well-Defined Culture