___________________ play a central role for smaller firms though some MNEs prefer to outsource this function.

Question

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Intermediaries, also known as middlemen or intermediators, play a central role for smaller firms by helping them reach their target customers more efficiently and effectively. These intermediaries include wholesalers, retailers, agents, and distributors. However, some MNEs prefer to outsource this function to third-party logistics providers or distributors to focus on their core competencies. Choices A, B, and D are related to marketing and advertising, but do not address the role of intermediaries in facilitating transactions between buyers and sellers.

___________________ Play a Central Role for Smaller Firms Though Some