Which two of these five areas are not part of the marketing planning process?
A) Setting goals
B) Designing marketing materials
C) Analysing the current situation
D) Creating the marketing strategy
E) Building up a database of customers

Question

Quizplus · Accepted Answer

Designing marketing materials and building up a database of customers are important parts of the overall marketing effort, but they are not specifically included in the planning process itself. The planning process typically focuses on setting goals, analyzing the current situation, and creating a marketing strategy to achieve those goals.

Which Two of These Five Areas Are Not Part of the Marketing