Which of the following are included in the '7Ps' of the event marketing mix?
A) Product
B) Performance
C) Place
D) Price
E) Penalties

Name: Which of the following are included in the '7Ps' of the event marketing mix? A) Product B) Performance C) Place D) Price E) Penalties
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Question

Quizplus · Accepted Answer

The 7Ps of the event marketing mix are Product, Price, Place, Promotion, People, Process, and Physical evidence. Penalties and Performance are not part of the marketing mix.

Which of the Following Are Included in the '7Ps' of the Event