When sociologists reject the hypodermic needle model, they tend to stop asking ____________ and start asking ____________.

Question

Quizplus · Accepted Answer

Rejecting the hypodermic needle model means rejecting the idea that media has a direct, immediate, and powerful effect on people like a drug injected with a needle. Instead, sociologists are more likely to focus on the ways in which people interact with media, interpret media messages, and use media in their everyday lives. This means they are asking about what people do with media, rather than assuming that media is doing something to people. Therefore, choice C, "what media does to people; what people do with media" is the best answer.

When Sociologists Reject the Hypodermic Needle Model, They Tend to Stop