The assumption that media consumers automatically accept whatever meaning is in the "texts" they consume is called:

Name: The assumption that media consumers automatically accept whatever meaning is in the "texts" they consume is called:
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The assumption that media consumers automatically accept whatever meaning is in the "texts" they consume is the basis of the magic bullet theory, which suggests that media messages have a direct and powerful effect on their audiences.

The Assumption That Media Consumers Automatically Accept Whatever Meaning Is