Theodor Adorno and Max Horkheimer Believed That "The Triumph of Advertising

Theodor Adorno and Max Horkheimer believed that "the triumph of advertising . . . is that consumers feel compelled to buy and use its products even though they see through them." If this is all you know about Adorno and Horkheimer, you might conclude that they:

A) are functionalists.
B) accept that reinforcement theory explains the way advertising works.
C) accept that audiences are nonexistent.
D) believe in the hypodermic needle theory.
E) rely on the uses and gratification paradigm to understand media.