The spread of material and nonmaterial culture to new cultural groups, even when there is no migration of people, is called:

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Cultural diffusion refers to the spread of material and nonmaterial culture to new cultural groups, even when there is no migration of people. It occurs through trade, travel, media, and other means of communication. Cultural diffusion allows people to learn about and adopt aspects of other cultures, which can lead to the creation of new cultural practices and ideas.

The Spread of Material and Nonmaterial Culture to New Cultural