While gaining and gathering information is part of the marketing function, storage and retrieval of that information is also required. Often this is managed using a:

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Quizplus · Accepted Answer

A marketing information system is specifically designed to gather, store, and retrieve marketing information, making it the best choice for managing the collection and storage of marketing data. Market segmentation systems are used to categorize customers into specific groups, while marketing insight processes focus on analysis and interpretation of data.  Market systems analysis is a broader concept that encompasses analysis of market trends, competitor activities, and external factors affecting the market.

While Gaining and Gathering Information Is Part of the Marketing