Whatever the Objectives of an Organisation, They Need to Have

Whatever the objectives of an organisation, they need to have certain qualities that enable them to be measured. These qualities are contained within the mnemonic 'MASTER'. Which of the five descriptors listed below is wrong?

A) Measurable. For example, a profit of £3m in the financial year, or simply to break even
B) Achievable. The organisation must have the capability to attain its objectives; capability means staff, other resources and competitive advantage
C) Specific. Objectives must be specific,e.g. £3m profit, not 'to do well this year'
D) Time limited. Objectives must have a stated date for being achieved
E) Ends related. Objectives must relate to achieving outputs (ends) rather than describing means (how)
F) Random. It is important that these qualities are random in nature to ensure their representativeness.