ocially constructed patterns of sensations, cultural meanings, and expressive gestures that pertain to a social object, most often another individual (e.g., love, friendship, and loyalty) are called affective clusters.

Question

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These are referred to as "feeling rules" or "emotion norms," which are societal norms that dictate the appropriate ways to express emotions in various social settings, not "affective clusters." Affective clusters pertain more to the grouping of emotions or feelings that are experienced together or that influence one another in significant ways.

Ocially Constructed Patterns of Sensations, Cultural Meanings, and Expressive Gestures