Identity control theorists argue that people experience negative feelings when an identity isn't verified. They will typically respond to this situation by changing their behavior or by changing their identity standard.

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This is a core principle of identity control theory. When individuals experience a discrepancy between their perceived identity and their identity standard, they will attempt to reduce this inconsistency by either changing their behavior or their identity standard. This can lead to negative emotions such as anxiety or disappointment when an identity is not verified or validated by their social environment.

Identity Control Theorists Argue That People Experience Negative Feelings When