A Social Movement Organization Is Using Frame Amplification When It

A social movement organization is using frame amplification when it:

A) allows different segments of the movement cultivate their own demands and the means for marketing them to potential supporters
B) expands the demands made on behalf of movement supporters
C) makes a value or belief that is presumed to be important to a pool of individuals not yet involved in the movement salient in an attempt to their support
D) seeks to make a complex message more clear to potential supporters
E) uses imagery as well as language to convey key movement goals to the population