In order to gain support for their cause, a prolife organization might send informational literature to members of a group that supports traditional family values. This strategy for mobilizing movement participants is called:

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Frame bridging is the strategy of connecting existing values, beliefs and interests of potential participants to the goals and values of a social movement. In this case, the prolife organization is using the values of traditional family values to connect with potential supporters, and thus mobilize them to participate in their cause.

In Order to Gain Support for Their Cause, a Prolife