The ____ focuses on cognition and the level of motivation of individuals to assess the merits of an attitude. Higher motivation leads to more scrutiny of the issue or candidate.

Question

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The Elaboration likelihood model (ELM) focuses on cognition and the level of motivation of individuals to assess the merits of an attitude. Higher motivation leads to more scrutiny of the issue or candidate. The other choices, such as the heuristic-systematic model, the hedonic contingency model, and the receive-accept-sample model do not address the relationship between motivation and attitude assessment in the same way as the ELM.

The ____ Focuses on Cognition and the Level of Motivation