_____ effects occur when the mention of a specific consideration in one context (the prime) increaes the accessibility of that consideration, leading to an increase in the use of that trait in later evaluations of a social target.

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This refers to the priming effect, where the mention of a specific consideration in one context increases the accessibility of that consideration, leading to an increase in the use of that trait in later evaluations of a social target.

_____ Effects Occur When the Mention of a Specific Consideration