Agenda setting refers to the media's ability to influence the public's opinion on which issues are important and in what way. This is accomplished through the media's selection and presentation of news stories. The media tells their consumers which issues they should pay attention to, and this in turn impacts public opinion and policy making.

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Agenda Setting Is

Question 23

Multiple Choice

agenda setting is:

A) the editors or program managers decide which stories will be told
B) a member of the media inserts his or her own views in the reporting of a story
C) the mention of a specific consideration in a context that carries over to later evaluations
D) the media tells their consumers which issues need attention and in what form

Correct Answer: