pre-existing views are made more accessible by the:

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Quizplus · Accepted Answer

The accessibility model refers to the idea that pre-existing views are more likely to be used and reinforced when they are easily accessible in memory. This can be due to factors such as repetition, emotional arousal, or personal relevance. Therefore, pre-existing views can be made more accessible through specific tactics that emphasize these factors, such as repeated messaging or emotional appeals. The importance change model, content change model, and competitive frames all refer to different ways of changing or altering existing views, rather than making them more accessible.

Pre-Existing Views Are Made More Accessible by The