Licensing is likely a good foreign market entry option in areas where

Question

Quizplus · Accepted Answer

Licensing can be a good option in areas where foreign investment restrictions are in place, as it allows for market entry without full ownership. It is also a good option for firms with limited resources who want to share financial risk with a local partner. Additionally, licensing can help overcome high tariffs by producing goods locally. Finally, licensing can be a good choice when a high level of product customization is needed that is best done locally. Therefore, all of the above reasons make choice E the best answer.

Licensing Is Likely a Good Foreign Market Entry Option in Areas