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Which of the Following Is Not True About Franchising

Question 58

Multiple Choice

Which of the following is not true about franchising?


A) it is a relatively inexpensive foreign entry option with limited risk.
B) it is a method of international market entry that requires the firm to give up all control over operating rules.
C) it is a method of international market entry with limited financial risk.
D) it is the contractual right to operate a business using the methods, procedures, products, trademarks, and marketing strategies created by another company.
E) service firms often use franchising.

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