Licensing is a popular mode of entry into foreign markets for all of the following reasons except it:
A) Involves very little out of pocket costs.
B) Allows the firm to take advantage of locational advantages.
C) Offers weak protection of intellectual property
D) Allows a firm to avoid host country restrictions of FDI
E) Helps a firm to avoid high tariffs and NTB in host countries
Correct Answer:
Verified
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Agencies and schools
Q61: Licensing
A) involves a licensor and licensee.
B) involves
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A) be a company's first exposure
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