An international strategy should

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An international strategy should identify what products to offer, where they will be made, how they will be made, and the resources required to compete. This is because international markets have different demands, laws, culture, and practices that may require a company to change their product or business approach. A specific sales goal is also essential, but it is not the sole purpose of an international strategy. Preventing the failure of a foreign firm is a desired outcome, but it is not a proactive strategy. Focusing solely on cost leadership may not be the most effective approach for international markets. Involving top management is crucial, but an international strategy requires input and coordination from various departments and levels within the organization.

An International Strategy Should