A strategy for pursuing value creation by offering products or services that customers want is called

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Differentiating involves creating and offering products or services that are unique and desirable to customers, thereby creating value for both the customer and the company. This strategy sets the company apart from its competitors and can lead to increased customer loyalty and profitability. Location determination, cross cultural understanding, product negotiation, and imitation do not necessarily focus on creating value for customers.

A Strategy for Pursuing Value Creation by Offering Products or Services