For Westerners, a lack of understanding the concept of face can undermine their business negotiations.

Question

Quizplus · Accepted Answer

In many Asian cultures, maintaining face - which refers to preserving one's dignity, honor and reputation - is crucial to building and maintaining business relationships. Westerners who don't understand or value this concept may inadvertently cause offense or damage to the relationship during negotiations.

For Westerners, a Lack of Understanding the Concept of Face