Given the Importance of Face in Many Asian Countries, What

Given the importance of face in many Asian countries, what is one of the pitfalls that Americans might encounter in conducting business?

A) They may mistake as smile as a solid business connection.
B) They are likely to get too much criticism about their products and business, due to Asian directness.
C) They are likely to underestimate Asians' lack of concern about other peoples reactions.
D) They will have to deal with the fact that Asians do not know any rules about when to convey bad news.
E) All of these are pitfalls.