Question 1

Desirable speaking rates for speeches are between 120 to 160 words per minute.

Accepted Answer

This is a widely accepted range for speaking rates in order to ensure clarity and comprehension for the audience.

Question 2

List five ways to write effectively for the ear (listeners) vs. writing content for readers.

Accepted Answer

See pages 357-359. Avoid acronyms; use active voice; use common contractions; apply a conversational tone; localize content; use more nouns than pronouns; round up numbers; use positive words; add pronunciation cues and prompts; avoid complex words; and place titles before people's names

Question 3

Which of the following would NOT be acceptable content for a public service announcement?
A) Celebrity appeals about a government health initiative
B) Resources offered by a nonprofit
C) Announcements serving community interests
D) New product launched by a company

Accepted Answer

Public service announcements are intended to promote awareness of a social issue or community interest. They are not intended to advertise or promote products, so a new product launched by a company would not be an acceptable content for a public service announcement.

Question 4

What does the term chryon mean?
A) Running time of a video segment
B) Text-based graphics on screen
C) Additional soundbite
D) Anchor close

Accepted Answer

Chyron refers to text-based graphics that appear on screen, such as a lower third displaying a person's name or title during a news broadcast.

Question 5

What does the term VO mean in a video script?
A) Voice over
B) Visual opening
C) Video opening
D) Visual on-screen

Accepted Answer

VO stands for "voice over," which refers to the narration or spoken dialogue that is heard while other visual elements are being displayed in a video.

Question 6

Which one of the following components is optional in an audiovisual script for a video news release?
A) Running time of video segment
B) Names of sponsor and producer
C) Description of visual imagery
D) Suggested anchor opening and closing

Accepted Answer

Suggested anchor opening and closing are optional in an audiovisual script for a video news release, as these elements can be customized by the broadcaster to fit their specific format or style.

Question 7

What has been a widely addressed issue about video news releases by the Center for Media and Democracy among others?
A) Usage of celebrities
B) Length of footage
C) Transparency of sponsor
D) Promotional messaging

Accepted Answer

The Center for Media and Democracy has raised concerns about the lack of transparency in disclosing the sponsor or source of video news releases, which can lead to a blurring of the lines between journalism and marketing.

Question 8

Which term refers to the nonverbal parts of a speech?
A) Proxemics
B) Paralanguage
C) Anaphora
D) Haptics

Accepted Answer

Paralanguage refers to the nonverbal parts of a speech, such as tone, pitch, volume, and pauses, that convey meaning and emotion. Proxemics refers to the use of space and distance in communication, anaphora is the repetition of a word or phrase at the beginning of successive clauses or sentences, and haptics refers to touch in communication.

Question 9

Which one of the following is NOT a goal of an introductory speech?
A) Make the speaker feel welcomed
B) Excite the audience
C) Explain the relevance of the speaker
D) Repeat content of a resume/CV

Accepted Answer

An introductory speech aims to introduce the speaker, make them feel welcomed, excite the audience and explain the relevance of the speaker. However, it is not the goal of the speech to repeat the content of a resume or CV. The introductory speech should be engaging and informative, providing an overview of the speaker's background and expertise.

Question 10

Which rhetorical technique did Martin Luther King Jr. employ in his "I Have a Dream" speech?
A) Anaphora
B) Paralanguage
C) Analogy
D) Eponym

Accepted Answer

Martin Luther King Jr. employed the rhetorical technique of anaphora, which involves the repetition of a word or phrase at the beginning of successive clauses or sentences, in his "I Have a Dream" speech.

Question 11

Public service announcements must be commercial, denominational, or political.

Accepted Answer

Public service announcements (PSAs) are non-commercial advertisements that aim to raise awareness or educate the public on important issues such as health, safety, or social causes. PSAs are not meant to promote specific commercial products, religious affiliations, or political agendas.

Question 12

Public service announcements can only be posted on an organization's website or YouTube channel.

Accepted Answer

Public service announcements can be posted on various platforms including television, social media, outdoor advertising, and print media in addition to an organization's website or YouTube channel.

Question 13

Audiovisual scripts are traditionally structured in two columns, one for visuals and the other for audio.

Accepted Answer

That is correct. Audiovisual scripts are typically organized into two columns, one for visuals and the other for audio. The visuals column describes what will be seen on screen, while the audio column describes what will be heard.

Question 14

Video news releases are widely used by all TV news programs worldwide.

Accepted Answer

Video news releases (VNRs) are used by some TV news programs, but not all. Their use varies by country, network policies, and journalistic standards, making the statement too broad to be accurate.

Question 15

B-roll footage works effectively to accompany an on-air interview with a spokesperson on a TV program.

Accepted Answer

B-roll footage provides visual support and context to the interview, making it more engaging and informative for the audience. It can also help illustrate the points being made by the spokesperson.

Question 16

Writers need to be mindful of nuances of voice and body language, particularly cultural differences, when writing speeches for themselves or others.

Accepted Answer

Writers must consider cultural differences and nuances of voice and body language when crafting speeches for themselves or others in order to convey their message effectively and avoid any unintentional offense.

Question 17

Speech writers should not attempt to localize content for different audiences.

Accepted Answer

Speech writers should attempt to localize content for different audiences to better connect with them and make the speech more relevant to their cultural background, values, and interests.

Question 18

Speech writers should use the passive voice more frequently.

Accepted Answer

Speech writers should generally use the active voice, as it is more engaging and creates a sense of urgency and action. The passive voice can sound vague and less persuasive. However, there may be occasions where the passive voice is appropriate, such as when the speaker wants to emphasize the action being taken rather than the individual doing it.

Question 19

List four key points that you should know about a speaker you're preparing a speech for, particularly when the person is addressing an international audience.

Accepted Answer

The answer of List four key points that you should...

Quiz 14: Shaping Speeches and Scripts

Desirable speaking rates for speeches are between 120 to 160 words per minute.

List five ways to write effectively for the ear (listeners) vs. writing content for readers.

Which of the following would NOT be acceptable content for a public service announcement?

What does the term chryon mean?

What does the term VO mean in a video script?

Which one of the following components is optional in an audiovisual script for a video news release?

What has been a widely addressed issue about video news releases by the Center for Media and Democracy among others?

Which term refers to the nonverbal parts of a speech?

Which one of the following is NOT a goal of an introductory speech?

Which rhetorical technique did Martin Luther King Jr. employ in his "I Have a Dream" speech?