Gareth works as an HR professional in the manufacturing branch of a large automobile company. In the past, the company implemented monetary incentives but found that worker productivity improved only temporarily before returning to baseline levels. To increase task significance, Gareth decides to

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Introducing workers to customers whose lives were saved by the quality of the company's cars would provide them with a sense of purpose and significance in their work. This could motivate them to continue maximizing the quality of their work and provide them with a deeper understanding of its importance.

Gareth Works as an HR Professional in the Manufacturing Branch