A company is trying to increase motivation by providing pay raises, but an employee doesn't place a strong value on receiving a raise. In this case, the company is not properly addressing the employee's

Question

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Valence refers to the value an individual places on a particular outcome or reward. In this case, the employee does not place a strong value on receiving a pay raise, so providing one will not effectively increase their motivation. The company should explore other forms of rewards or incentives that align with the employee's values and goals.

A Company Is Trying to Increase Motivation by Providing Pay