A researcher studying the effect of brands appearing in movies on consumers' attitudes has determined that there should be twice as many sampling elements in the 18-25 age group as there are in the other age groups because this group is the most frequent moviegoers. Which type of sampling method is this researcher using?
A) simple random sampling
B) cluster sampling
C) quota sampling
D) biased sampling
E) multistage sampling

Question

Quizplus · Accepted Answer

This researcher is using quota sampling, which involves selecting participants based on specific characteristics such as age, gender, or occupation, to ensure proportional representation of different subgroups in the sample. By selecting twice as many participants from the 18-25 age group, the researcher is using quota sampling to ensure that this group is adequately represented in the sample.

A Researcher Studying the Effect of Brands Appearing in Movies