Kim randomly selects ten people to participate in her study. To increase her sample size, Kim asks each respondent to refer her to two other individuals that are similar to the original respondent. She then asks those individuals for two more individuals that are similar to them. Kim is using a _____ sample.
A) random
B) snowball
C) quota
D) stratified
E) cluster

Question

Quizplus · Accepted Answer

Kim is using a snowball sample, where participants are recruited via referrals from other participants. This can be a useful method for reaching populations that may be difficult to access through other sampling methods.

Kim Randomly Selects Ten People to Participate in Her Study