Content analysis is traditionally understood to mean careful study of

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Content analysis is typically used on printed or text-based material, such as books, articles, speeches, and advertisements. It involves analyzing the content of these materials for specific themes, patterns, or meanings. While it can sometimes be applied to media (such as television programs or movies), the focus is on the content itself rather than public opinion or social trends. Trending social media, while potentially relevant to certain research questions, is not typically the primary focus of content analysis.

Content Analysis Is Traditionally Understood to Mean Careful Study of