__________ describes making offers relevant to the individual customer's preferences.

Question

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Personalized marketing involves tailoring offers and messages to meet the individual customer's preferences and needs. This approach recognizes that different customers have different needs and priorities, and seeks to build relationships with them by delivering relevant and valuable offers that resonate with their interests and goals. Individual customization and customized marketing are similar concepts that also involve tailoring offers to meet individual needs, but personalized marketing is more focused on building relationships and delivering value over the long term. Preferential marketing and good salesmanship are broader terms that may encompass some elements of personalized marketing, but do not capture its specific focus on individual customer preferences.

__________ Describes Making Offers Relevant to the Individual Customer's Preferences