An Atlanta-based researcher developed a questionnaire for a multinational firm that was then translated into ten other languages. Which of the following must this research be concerned with when using this questionnaire?
A) syntax similarity
B) unequivocal equivalence
C) global equivalence
D) translational equivalence
E) global interpretation
Correct Answer:
Verified
Q15: _ exchange information or information-related services, such
Q16: Technological advances have brought many business opportunities
Q17: _ describes making offers relevant to the
Q18: All of the following are important trends
Q19: _ means text can be translated from
Q21: _ seeks to identify mutually beneficial exchanges
Q22: _ is described as the average tenure
Q23: Chief Marketing Officers (CMOs) of major corporations
Q24: The degree to which a\n employee identifies
Q25: The proportion of resources a customer spends
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