Chick-fil-a, the fast-food restaurant, is not open on Sundays due to religious reasons. Elizabeth likes that about them because she also believes that this day is sacred and should be spent with family. Whenever she is in the mall on a Saturday, she eats at Chick-fil-a for that very reason. Elizabeth is exhibiting a strong _____ toward this company.

Question

Quizplus · Accepted Answer

Elizabeth's belief that Sundays are sacred aligns with Chick-fil-a's religious reasons for not being open on Sundays, creating a sense of loyalty and commitment to the company. This type of commitment is known as customer commitment, as Elizabeth is willing to make choices based on her beliefs and values that align with the company's.

Chick-Fil-A, the Fast-Food Restaurant, Is Not Open on Sundays Due