What metaphor of strategy does Cespedes deplore in the Harvard Business Review?

Name: What metaphor of strategy does Cespedes deplore in the Harvard Business Review?
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Question

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Cespedes deplores the metaphor of strategy as warfare in the Harvard Business Review article. He argues that this metaphor romanticizes the idea of a winner takes all mentality, leading to a misplaced focus on defeating competitors rather than creating value for customers.

What Metaphor of Strategy Does Cespedes Deplore in the Harvard