The evolution of marketing and technology has happened across ____ phases.
A)Mass communication, direct mail, database marketing
B)Advertising, direct mail, Internet marketing
C)Mass communication, database marketing, integrated marketing
D)Database marketing, integrated marketing, direct response
E)Database marketing, integrated marketing, Internet marketing

Question

Quizplus · Accepted Answer

The phases mentioned in option C reflect the evolution of marketing and technology in a more comprehensive and accurate manner. Mass communication was the first phase, followed by the development of database marketing which enabled more targeted and personalized communication. Finally, integrated marketing became the norm with the advent of technology that allowed marketers to seamlessly integrate various channels and touchpoints. Internet marketing can be seen as a subset of integrated marketing, as it primarily leverages digital channels for reaching and engaging with customers. Option A and B do not reflect the evolution of marketing in a sequential manner, while option D is missing the crucial phase of integrated marketing. Option E is also a valid choice, but integrated marketing is a broader term that encompasses the use of various channels and touchpoints, including the Internet.

The Evolution of Marketing and Technology Has Happened Across ____