One of the reasons marketing has become more decentralized is that cross-functional in-house venture groups have been found to be successful in developing new products.

Question

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Cross-functional in-house venture groups bring together individuals from various departments with diverse skill sets and perspectives, leading to more creativity and successful product development. Decentralized marketing allows for these groups to work independently and efficiently towards their goals.

One of the Reasons Marketing Has Become More Decentralized Is