Relationship marketing is a
A) strategy.
B) philosophy.
C) tactic useful in B2C relationships only.
D) tactic useful in B2B relationships only.
E) both A and B
Correct Answer:
Verified
Q24: Despite all that is said and done,
Q25: Proctor and Gamble has begun to organize
Q26: Direct marketing grew due to 2 forces:
Q27: True friends, according to Reinartz and Kumar,
Q28: Customer satisfaction can be measured in two
Q30: The problem with transactional customers is that
A)companies
Q31: Which of the following is NOT true?
A)Relationship
Q32: Before the development of Relationship Marketing in
Q33: Relationship marketing looks at which of the
Q34: Relationship marketing focuses on all but which
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