Companies have found that
A) it costs more to retain old customers than to acquire new ones.
B) old customers get jaded, bored, and are constantly looking for deals.
C) market share is approximately twice as profitable as increasing wallet share.
D) economies of scale are approximately three times as profitable as the average retention strategy.
E) cross-selling and up-selling are types of retention strategies.
Correct Answer:
Verified
Q37: In B2B environments, relationship marketing includes which
Q38: Relational exchanges do NOT take place between
Q39: Relational exchanges do NOT take place between
Q40: Loyalty or frequency programs are characterized by
Q41: Findings have shown that
A)by dealing with a
Q43: Relationship marketing strategies befit companies most if
Q44: Two examples of relationship marketing are
A)horizontal and
Q45: "Butterflies" are
A)the type of customer every company
Q46: "Strangers"
A)warrant the highest investment since they are
Q47: "Barnacles"
A)are the most loyal customer base because
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