CRM was aided by the media which continued to become more and more centralized enabling companies to effectively and efficiently reach customers.
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Q12: CRM technology need not be expensive. Some
Q13: Relationship marketing is viewed as a paradigm
Q14: The creation of functional information silos enabling
Q15: A root cause of CRM was the
Q16: Diffusion of personal computers enabling divisions to
Q18: Despite major difficulties in development and execution,
Q19: Corporate culture and employee attitudes have not
Q20: IT leaders are major determinants of CRM
Q21: During CRM development, success is dependent upon
Q22: Studies of CRM implementation have found that
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