Gartner's Hype Cycle is a tool that places Marketing application vendors on a life-cycle curve, and is a good first step in a Marketing Application vendor evaluation.

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The Gartner's Hype Cycle is a tool used to showcase the progress of a technology from its innovation stage to maturity. It can help marketers understand the expected timeframes of adoption for new marketing technologies and can be a good first step in evaluating marketing application vendors.

Gartner's Hype Cycle Is a Tool That Places Marketing Application