Retention strategies work best when industry retention levels are high and there is no steep skew in a company's customer base.

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Retention strategies are most effective when there is a high churn rate (i.e. low levels of retention) in the industry, as it is more difficult to retain customers in such a competitive environment. However, if there is a steep skew in a company's customer base (i.e. a large percentage of customers account for a significant portion of revenue), retention strategies may be less effective as losing even a few of these high-value customers can have a significant impact on the company's bottom line.

Retention Strategies Work Best When Industry Retention Levels Are High